On-Page SEO Specialist

Calgary, AB

Summary

Reporting to Director, Global SEO, the On-Page SEO Specialist is responsible for managing all on-page SEO initiatives for our eCommerce assets. You will create and manage keyword strategies, metadata, content recommendations, heading tags, and other strategic on-page SEO initiatives.

Key Accountabilities

  • Test, Collect, and Analyze Data & Results
  • Identify Trends & Insights to Maximize SEO Efforts
  • Report, Track, and Analyze Google Analytics & Google Search Console Data
  • Optimize copy
  • Perform  ongoing keyword research & keyword expansion 
  • Research & Implement SEO recommendations  
  • Competitive research & analysis
  • Work with editorial and marketing teams to integrate SEO best practices with content creation and programming. 

 Required Qualifications

  • Proven SEO experience.
  • Solid understanding of performance marketing and customer acquisition.
  • Experience in Google Analytics, Google Trends & Google Search Console.
  • Experience with 3rd party tools like Ahrefs & SEM Rush
  • Experience with A/B and multivariant testing
  • Working knowledge of HTML, CSS, and JavaScript development
  • Knowledge of search algorithms and SEO ranking factors
  • Keeping up-to-date in the latest search trends and SEO best practices. 
  • Ability to work in a fast-paced and dynamic work environment is essential

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